Personalization is crucial in marketing to build strong relationships with customers and can lead to significant financial benefits. However, traditional personalization methods can be time-consuming, prone to errors, and can compromise website performance. A more effective approach is intent-based personalization, which focuses on the customer's needs and actions. Consumers want personalized experiences, but they also expect fast, secure, and relevant content, and marketers must balance personalization and performance to deliver a successful customer experience. Read on to see how you can deliver personalized experiences much more easily and without compromising your Core Web Vitals.