Blog
For many enterprises undergoing a digital transformation, the reasons are usually centered around the customer or end-user — improving their online shopping experience, the ease of interfacing with their company online, or giving them a best-in-class, personalized app experience.
The goal of most modern organizations is to create a business that centers their customer. Customer-centricity is a byword for enterprises, but too few really treat their users as the experts, and instead rely on what the executive thinks they know about the market, based on their decades of experience. Being focused on the customer then, is a process of unlearning the traditional business decision making practices that many executives were raised on, and radically shifting the mindsets and decision making flows to support swift reactions to market changes.
The goal of most modern organizations is to create a business that centers their customer. Customer-centricity is a byword for enterprises, but too few really treat their users as the experts, and instead rely on what the executive thinks they know about the market, based on their decades of experience. Being focused on the customer then, is a process of unlearning the traditional business decision making practices that many executives were raised on, and radically shifting the mindsets and decision making flows to support swift reactions to market changes.
Many organizations only begin the work of replatforming once it’s an imperative. Their current technologies are making great customer experiences impossible, and the outdated tooling causes such a headache for their customer-facing teams that more resources are spent merely maintaining and finding workarounds for the system than actually bringing new customer experiences to market.
At Rangle, we believe in sustainable development practices. This is not only reflected in our lean and agile approach to meeting our clients’ needs, but also in our emphasis on individual and team happiness. We express this at the organizational level through things like communities of practice, workshops, lunch & learns, and organization-wide surveys, but also at the individual level through one-on-ones.
At Rangle, we believe in sustainable development practices. This is not only reflected in our lean and agile approach to meeting our clients’ needs, but also in our emphasis on individual and team happiness. We express this at the organizational level through things like communities of practice, workshops, lunch & learns, and organization-wide surveys, but also at the individual level through one-on-ones.
Andrew Kumar, Director of Platform Strategy at Contentful, and Bertrand Karerangabo, Vice President of Digital Strategy at Rangle share a wide-ranging look at CMS platforms—where they’ve come from, where they’re going, and how to deliver top value to your digital customers now.
A DesignOps practice, despite what the name may imply, has wider company benefits beyond the confines of the design team.