Rebecca Holland
The goal of most modern organizations is to create a business that centers their customer. Customer-centricity is a byword for enterprises, but too few really treat their users as the experts, and instead rely on what the executive thinks they know about the market, based on their decades of experience. Being focused on the customer then, is a process of unlearning the traditional business decision making practices that many executives were raised on, and radically shifting the mindsets and decision making flows to support swift reactions to market changes.
The goal of most modern organizations is to create a business that centers their customer. Customer-centricity is a byword for enterprises, but too few really treat their users as the experts, and instead rely on what the executive thinks they know about the market, based on their decades of experience. Being focused on the customer then, is a process of unlearning the traditional business decision making practices that many executives were raised on, and radically shifting the mindsets and decision making flows to support swift reactions to market changes.
At Rangle, we do quality differently. Our practice is built on the notion of shifting quality to the left—that is, moving quality from it’s traditional place as the last-step-in-product-development- before-release, to the beginning of the delivery pipeline, being a part of all steps in the process. This has major benefits for digital products of all kinds, but it can really move the needle for healthcare companies.
While plenty of articles about the new business ecosystem have focused on creating digital systems for products or platforms, the ecosystem concept can be applied to any number of industries where relying on partnerships is the norm.
Per a recent article in Business of Fashion, the forward-looking company was able to grow their share price and re-establish the exclusivity and covetability of their brand by implementing a digital-first strategy.
As a consultancy, we’re committed to solving big challenges—anything from building medical companion apps that pass strict CE certification requirements, to creating a leading multinational retailer’s design system that governs all their regional sites. Working with enterprise clients on time-sensitive product launches means that we can’t afford to choose tools that slow us down. With Figma, our creative team has an intuitive tool that works at our speed, and gives our designers the flexibility to work in an Agile way.
Digital transformation may be the buzzword du jour, but it’s more than just hype. Done well, it has the power to reduce your operating costs, improve time-to-market and open new product lines and revenue streams for your business.
While early reports on the pandemic showed doom and gloom for global retail, some surprising trends are emerging.