Harjot Bal

Nov 28, 2019
Every once in a while, members of your internal or client team will get super-jazzed to sit in on your usability testing sessions. Sometimes they'll even start co-facilitating.

Apr 25, 2019
In a nutshell, a customer-centric approach to design is about realizing that what you're creating is not about what you think it should be. It’s about what somebody else, the customer , needs. It’s also a way to ensure that you’re anticipating customer needs based on an understanding of the user's journey—meet them where they are.